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Our Principles.
Religious Pride and Practice.
We call people to an unflinching belief that Allah is supreme, He is the only one worthy of worship and our Prophet (saw) is the best of creation and the best of examples to be followed. We also call to religious conviction/pride – a firm belief that Islam is the best and only solution for all of mankind in all times.
Ummah Mindset.
We call to a collective effort, as there is strength in working together and no one person, group or movement can do everything. Therefore, our efforts must be molded around working with people, trying to bring the Ummah together and avoiding division whilst recognising differences.
Excellence of Character.
We call to the improving of character as the Prophet (saw) was of the best of characters and he taught us “The heaviest thing on the believer’s scale (on the Day of Resurrection) will be good morals.” In particular we call to the characteristics of generosity and bravery as per the hadith of Anas (RA) …
Serving Society.
We call to sacrificing for the sake of Allah and His religion and giving more than what we take with a passion to make things better. This leads to activism and social engagement that promotes work for improvement of the society in all ways. We also call to political awareness to ensure Muslims are…
Championing Heritage.
We call to holding firm to that which the Prophet (saw) came with and understanding the religion how he taught it and how the scholars understood it and not straying away from the fundamental principles of the religion especially those that were agreed on by the vast majority of scholars throughout history…
Promoting Excellence.
We call to the pursuit of excellence in everything we do as Muslims, always looking to be the best exploring new ideas, utilising new technologies and being at the forefront of innovation. We call for Muslims to be proactive have far reaching visions and to take continuous improvement…
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